Tag Archives: SOHO

EON Shenton @ Shenton Way

EON Shenton rises at the coveted site of 70 Shenton Way, illuminating the Tanjong Pagar waterfront with its majestic grandeur. Here in the Central Business District, each and every angle gives rise to international recognition and promises impressive city and sea views that extend towards the waterfront bungalows of Sentosa. Interweaving both residential and commercial spaces seamlessly, it is the epitome of work, live and play. The world is truly at EON Shenton, an address that everyone recognizes.

Location: 70 Shenton Way (District 2)
Tenure: 99-years leasehold
Expected Completion: 2016
Total Units: 253 (1 tower, 32 storeys)

Unit Types:
Shop ~ 129 to 377 sqft
Office ~ 506 to 1765 sqft
2 Bedroom ~ 527 to 689 sqft
3 Bedroom ~ 754 to 786 sqft
2 Bedroom + Balcony ~ 603 to 1120 sqft
3 Bedroom + Balcony ~ 947 to 1087 sqft
2 Bedroom Duplex ~ 947 sqft
2 Bedroom Penthouse ~ 1044 to 1195 sqft
3 Bedroom Penthouse ~ 1066 to 1249 sqft

Meeting Room • Lounge • Bar Counter • Reading Corner • Sky Viewing Deck • Water Garden
Outdoor Fitness Space • Veranda • Jacuzzi • Spa Pool • Sun Lounges • Steam Room • Waterfall Pool Pool Tables • Table Tennis  • BBQ • Sun Deck • Lap Pool • Wading Pool • Gymnasium

Contact us at info@lushhomemedia.com with the following for more information:

EON Shenton / Name / Contact # / Unit Type Interested

Next stop: Junction 10

The intersection of Choa Chu Kang and Woodlands Road looks set for a facelift as Far East Organization unveils a new mixed-development project that includes a shopping complex and a residential tower at the Ten Mile Junction site.

Far East unveiled the commercial component of the development yesterday, eight months after the company won the tender for the site. The developer is investing $28 million in Junction 10, a new mall, which will take up two storeys on the site.

Junction 10 will adopt a “new rail lifestyle” concept that is set for completion by the end of next year. The mall will sport a trendy decor theme that uses rail elements like timber sleepers, runners and rivets, the firm said.

“We are catering to community around the vicinity there. There are four major areas we are looking at, and together we are looking at maybe almost 400,000 residents around the area,” said Mr Kelvin Ling, chief operating officer of Far East’s Retail Business Group.

These areas include the Bukit Panjang, Upper Bukit Timah, Bukit Batok and Choa Chu Kang area.

Far East hopes to attract the middle income group between the age of 25 and 45 through the mall’s shopping and dining options.

About 30 per cent of the space will be taken up by Giant hypermarket, while 40 to 60 per cent will be for F&B outlets and the rest for other lifestyle enrichment products and services.

“It’s a viable concept for a mixed development within the area,” said DMG analyst Brandon Lee.

The area has a high catchment of both HDB and private property residents, and the mall could generate good traffic, he said.

Junction 10 has 121,000 sq ft in gross floor area, with a net lettable area of 92,000 sq ft.

The current Ten Mile Junction has a net lettable area of about 81,000 sq ft.

Construction cost for the entire development including the commercial and residential component is estimated at about $100 million. It will consist of 16-storeys in total.

The residential portion of the project will have 338 chic Soho apartments located above the Junction 10. It will occupy levels five to 16 and will be launched in the first quarter of next year.

Far East Organization’s Dollar Land Singapore unit won the Ten Mile Junction site in February with a bid of $164 million.

Source : Today – 3 Nov 2010

Live and work in Armenian Street

Hong How Investments tests the market with a new SoHo development

LOCAL developer Hong How Investments is testing the market with the soft launch of 14 units in a SoHo development on Armenian street.

It has cut its asking price by 12.5 per cent to $2,100 to $2,200 per square foot (psf) from the $2,400 to $2,500 psf range when the developer was first ready for launch last August.

While enquiries have been forthcoming since the soft launch on April 9, Hong How said interested buyers have so far offered below asking price. “For some of the interested buyers, we are prepared to negotiate,” said Hong How director Teo Teck Weng.

SoHo stands for “small office, home office” and refers to purpose-built office units that double up as homes. They often come with like kitchenettes and bathrooms.

Hong How’s development is called “36/38 Armenian Street” and encompasses the former Mayfair City Hotel. It is located near The Substation theatre in the heart of the art and heritage district around City Hall.

Despite the gloomy sentiment, Knight Frank’s director of research and consultancy Nicholas Mak expects the appetite for SoHo units to remain intact when the economy recovers.

“There’s definitely a future for SoHo partly because it’s very difficult for property investors to buy commercial property,” said Mr Mak.

“SoHo also allows for flexibility uses which some office buildings don’t allow. So that’s another plus point.”

The SoHo hybrid concept is still relatively new to Singapore. Far East Organization was first to try it out on a large scale with its Central development above Clark Quay in 2004. This included 227 SoHo units which were sold out by 2007, fetching prices as high as $2,000 psf.

Other developments include Straits Trading and Great Eastern Life’s China Square Central project, with 81 shophouses converted into SoHo units alongside office and retail space.

Jones Lang LaSalle is the marketing agent for 14 of the remaining 24 available SoHo units in 36/38 Armenian Street.

So far, both investors and owner-occupiers like design firms and boutique fund managers have shown interest. But Hong How’s Mr Teo expects most buyers to be owner-occupiers. “It’s going to take us another nine months or so to finish the development … at which point I think we can get a much better price,” he said.

Last August, the developer sold an entire four-storey block in the project to a single art collector. It intends to sell the remaining 10 offices and 13 retail units as an enbloc sale to a property fund.

While analysts praise its location, Colliers International’s research director Tay Huey Ying said: “In today’s market, demand could be affected due to weak sentiment in the investors market and in the office market, when companies are down-sizing and we don’t see new businesses being started.”

Source : Today – 30 Apr 2009

Lumiere @ Mistri Road


Lumiere is situated right in between the two exciting hotspots – Marina Bay Sands and Integrated resort at Sentosa, and is just a stone’s throw away from all the important financial institutions and professional centres in CBD. Exciting shopping centres and entertainment hubs are steps away with easy assess to MRT (Tanjong Pagar Station) and bus transportation system.

A north-south orientation allows for full-height glass and/or bay windows, increasing natural light and creating opportunities for residents to take advantage of natural ventilation. Lumiere’s layout of every unit is specifically designed for dual usage. Layouts are very flexible and easily converted to office or a SOHO to suit individual’s requirements.

Location: Mistri Road (District 1)
Project description: 45-storey block with 6 1/2-storey podium carpark, commercial on 1st storey recreational facilities on the 8th floor and sky garden on the 34th floor
Tenure: 99 years leasehold
Site Area: about 15,000 sqft
Expected Completion: 31 Dec 2011
Residential Units: 168
Studio ~ 506 to 560 sqft
1-bedroom + study ~ 624 to 775 sqft
2-bedroom ~ 969 to 1238 sqft
Shop Units: 4
Units Per Floor: 5
Infinity Pool (20m)
Tennis Court
Basketball Half Court
Floating gym
Multi-Function Room
Star Gazing Deck
Floating Lounge
Sky viewing garden on the 34th floor
Wireless connection on recreational deck and sky garden

A full range of appliances are provided including hood, hub, fridge, washing cum dryer and microwave oven; and every kitchen is designed in a clean one-line manner to enhance a modem clean touch at the same time allowed for flexibility. Situated near the coast line, every unit comes with at least one balcony. This is a special design feature which allows residents to enjoy the view of the tranquil sea. For the office users, it is a unique element which is rare in traditional office environment.

Lumiere is the first approved project in CBD by URA under the new lighting scheme (Light Up our City Centre). The 45-storey tower is a spectacular building to look at, illuminated at night with colourful LED lighting hence its name “Lumiere” (light in French). Lumiere is specifically designed to create an environment which suites the dual usage – office / home or both.

Contact us at info@lushhomemedia.com or +65 9631 8037 for more information.

SOHO @ Central

SOHO @ CentralCentral is an upcoming landmark development located above the Clarke Quay MRT station within the Central Business District.

Pioneering a new live, work, play concept, SOHO at Central, comprising two towers with a total of 227 Small Office Home Office units, has captured the imagination of the Singapore and regional markets. Ninety per cent of the 115 units released have been sold ahead of an official launch campaign in Singapore.

The development’s popularity can be attributed to its much sought-after combination of compact spaces in a high-class development with excellent transportation connectivity. It also has the added attraction of a scenic location by the historic Singapore River.

Developer: Far East Organisation
Location: Eu Tong Sen Street (District 1)
Tenure: 99 years
Year of Completion: 2007
Total Units: 227
Type of Unit: 1 bedroom (581–872 sqft)

  • Lap pool
  • Jacuzzi
  • Gym
  • Outdoor spa
  • Sky gardens
  • Covered car park

An Attractive Investment

Central’s unique location by the historic Singapore River on top of the Clarke Quay MRT station places the development at the heart of a fast-growing market within the city. Says Ms Soon Su Lin, Executive Director of CB Richard Ellis, “SOHO at Central should achieve higher rental rates than standard office space as there is no other new office building above an MRT in the city with units of 600 sq ft. In addition, it has the flexibility for residential use. We believe that a net yield of six per cent is achievable for these SOHO units as compared with the four per cent return from typical strata-titled office units.”

SOHO at Central with most of its units in the 635 sq ft size range, offers a very attractive investment option for investors and owner-occupiers alike. About half of the buyers are investors, the rest are business occupiers in professional fields. Over 50 per cent of the buyers are foreigners from China, Hong Kong, Indonesia, Japan, Malaysia and Taiwan, the balance are Singaporeans.

A Revolutionary Lifestyle

SOHO at Central presents the only purpose-built home offices in Singapore. The development offers a prestigious business address with full flexibility in commercial usage. Each unit comes with quality home finishes, fully-fitted bathroom and a compact kitchenette. Owners can use the units for the dual functions of office and residential living or for the exclusive use of either purpose without the need for additional approvals from the authorities.

Each unit’s innovative workspace can be turned into cosy living spaces instantly. The high four-and-a-half metre floor-to-floor height coupled with column free space give 40 per cent more volume compared with that of a similarly sized typical office unit. Owners have full flexibility to maximise this voluminous usable space through the use of creative interior design ideas and layout planning.

Central is the first development in Singapore to integrate the diverse functions of real estate – habitation, lifestyle, business, community and transportation connectivity – within one complex. Designed for a population of 10,000 occupants, it will have two towers of SOHO units, a 25-storey office tower, a retail podium with riverfront F&B outlets, a sky garden and recreational facilities, full public amenities and a community hub.

Seamless Connectivity

The epicentre of a thriving community, Central is surrounded by an educational enclave comprising the new city campuses of Singapore Management University, LaSalle–SIA College of the Arts, and other private educational institutions in the Selegie and Bras Basah areas. An estimated 40,000 students and teaching academia, including 10,000 foreign students whom Singapore expects to attract, will study and work in the vicinity of Central.

About one kilometre away are major banking institutions in the Central Business District with a working population of 50,000. Along the Singapore River, there will be 25,000 residents living inupmarket homes. Currently, this area is popular with expatriates from Indonesia and Japan.

Central is seamlessly connected to historic Chinatown, the civic district, the arts and cultural district made up of museums, galleries and the Esplanade, as well as the entertainment belt of Clarke Quay, Boat Quay, Mohammad Sultan Road and The Fullerton Singapore.

When completed, Central is set to invigorate the landmark Singapore River by infusing a new vibrancy into the area treasured for its rich historical background and architectural and business heritage. It is a key node that will contribute to making Singapore’s city centre more distinctive and memorable.

Contact us at info@lushhomemedia.com or +65 9631 8037 for more information.